8/5/2023 0 Comments Challenge sales synopsis![]() We seek to understand the “why” behind the challenges, and we offer the insights sales professionals need to overcome each one. ![]() Here we look closer at these and other challenges revealed in our research. These findings suggest that existing processes and methodologies need to be updated or supplemented with virtual selling adaptations, skills, and techniques. While many are adapting to this new set of circumstances, “ selling in a virtual environment” remains the second most common challenge among our survey population. Meanwhile, sales professionals in industries that grew in 2020 now face the challenge of meeting higher selling targets this year. Therefore, “finding new business to fill my pipeline” was a key goal for selling organizations in 2021 and the most cited challenge across respondents. ![]() Many sales professionals saw their pipelines diminish in 2020 as a direct result of the global pandemic. The results provide a panorama of the selling industry and the ways it is changing. We asked sales professionals and managers to indicate what they anticipate their most pressing selling challenges will be in 2021.
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